Gina Cross Projects Art, media and collaboration from the studio

Gina Cross Projects

Art, media and collaboration from the studio

Latest Articles

Opinion

Small Rooms, Big Nerve: What Pub Theatre Gets Right

The best risk management in UK culture happens above a pub, in a room with forty chairs and a ten-minute slot. Art festivals keep chasing scale. Pub theatre shows us how to chase nerve instead — and how to pay people while doing it.

Build the Cupboard Before the Shoot: A Case for UK Kit Libraries
Studio Practice

Build the Cupboard Before the Shoot: A Case for UK Kit Libraries

Small UK productions keep buying the same fake plants, vintage phones and spare tripods. A shared kit library is not just a storage solution — it is collaborative infrastructure. Here is how to start one without losing your nerve or your insurance cover.

Beyond the Orbital: A Field Guide to Touring Small Work Across the UK
Studio Practice

Beyond the Orbital: A Field Guide to Touring Small Work Across the UK

A practical guide for UK artists and small media teams who want to take a film, sound piece or compact exhibition to regional venues without a major budget. It covers choosing the right rooms, budgeting honestly, local marketing and making each stop feel like a collaboration rather than a London export.

Keep the Weird Bits: How to Write a Funding Bid That Still Sounds Like You
Opinion

Keep the Weird Bits: How to Write a Funding Bid That Still Sounds Like You

UK arts funding forms can flatten ambitious collaborative projects into jargon, but the answer is not to become a consultant. This opinion-led guide shows how to write a clearer application that keeps the artist's voice, with practical notes on narrative, budgets, access and collaboration evidence.

Turn It Up, Credit It Properly: Giving Gallery Sound the Headline It Earned
Opinion

Turn It Up, Credit It Properly: Giving Gallery Sound the Headline It Earned

Sound is often the first thing visitors feel in a gallery and the last thing on the credit list. This opinion piece argues that UK venues need to commission, budget and credit audio as headline work — not as invisible atmosphere — with practical notes on licensing and awkward rooms.

The Postcode Is the Plot: Building a Web Series That Could Only Happen Here
Studio Practice

The Postcode Is the Plot: Building a Web Series That Could Only Happen Here

A hyperlocal web series does not need a streaming budget — it needs a street, a corner shop and people who recognise both. This practical guide looks at how UK filmmakers are turning one postcode into six minutes of fiction, from casting non-actors to screening nights in the places that made the story.

Frames of Reference: Getting Your Studio Work Onto a UK Cinema Screen
Studio Practice

Frames of Reference: Getting Your Studio Work Onto a UK Cinema Screen

Moving image can be an extension of your studio practice, not a translation of it. A beginner-friendly guide to storyboarding, filming process, building sound and getting your short work into UK festivals without losing the art along the way.

Shop Windows, Open Doors: Making Art in Britain’s Vacant Retail Units
Opinion

Shop Windows, Open Doors: Making Art in Britain’s Vacant Retail Units

Empty shops are not just gaps in the high street — they are affordable, visible spaces where artists can test work in public. A practical field guide to negotiating with landlords, programming for local footfall and proving the value of temporary art venues in UK towns in 2026.

Show the Rough Cut: Why UK Arts Audiences Want the Messy Middle in 2026
Opinion

Show the Rough Cut: Why UK Arts Audiences Want the Messy Middle in 2026

Polished portfolios are fine, but they rarely tell us how the work got made. In 2026, UK audiences are gravitating towards studio diaries, rough cuts and honest process stories, and artists need ethical ways to let them in.

The Shared Studio Floor: A Practical Guide to Creative Partnerships That Actually Last
Studio Practice

The Shared Studio Floor: A Practical Guide to Creative Partnerships That Actually Last

Creative collaboration is less about instant chemistry and more about decent scaffolding. Drawing on the Gina Cross Projects studio model, here is a practical UK guide to building partnerships that stay ambitious, honest and flexible.