Gina Cross Projects Art, media and collaboration from the studio

Gina Cross Projects

Art, media and collaboration from the studio

Latest Articles

The Callout Should Answer the Question You’re Too Polite to Ask
Opinion

The Callout Should Answer the Question You’re Too Polite to Ask

An open call isn’t a noticeboard post — it’s a contract with someone’s week. Here’s how small UK arts organisations can write one that respects artists’ time, and how artists can spot a yes-worthy opportunity in five minutes flat.

Between the Shelves: A Practical Guide to Screening Artists’ Moving Image in UK Libraries
Studio Practice

Between the Shelves: A Practical Guide to Screening Artists’ Moving Image in UK Libraries

A library is not a free cinema with a borrowed projector. It is a trusted, high-footfall public room with its own rhythms — and if you design for them, it can be one of the smartest places in the UK to show artists’ moving image. Here is the practical version: tech, fees, licensing, audience framing and the one-page agreements that make repeat screenings possible.

The Dry Run Is the Picture: Documenting Your Work Before the Doors Open
Studio Practice

The Dry Run Is the Picture: Documenting Your Work Before the Doors Open

Most documentation happens after the private view, when the room is flat, the light has gone strange and everyone is too tired to care. This is a case for a documentation rehearsal: a proper call time for the camera, the collaborators and the work itself, before an audience turns it into something else.

Access Is Part of the Voice: Why Captions and Audio Description Belong in the First Draft
Studio Practice

Access Is Part of the Voice: Why Captions and Audio Description Belong in the First Draft

Bolting subtitles on at the end is like recording a album and only then deciding what the songs are about. Here’s how small UK screen projects can fold access workers into the creative team from day one — and make better work because of it.

The Exit Is Part of the Invitation: Designing Openings That Don’t Demand a Performance
Opinion

The Exit Is Part of the Invitation: Designing Openings That Don’t Demand a Performance

Private views and launch nights are often built for people who thrive in a crush. A better opening night starts with a simple shift: treat hospitality as part of the artwork, not the bit you sort out after the wall labels. Here’s a practical, opinionated guide to making UK art events stayable for neurodivergent, sober, disabled and crowd-averse guests.

Cash, Credit and the Group Chat: A Fair-Money Playbook for UK Art Collectives
Studio Practice

Cash, Credit and the Group Chat: A Fair-Money Playbook for UK Art Collectives

Splitting money in a small UK art collective shouldn’t feel like a corporate negotiation or a test of friendship. This practical guide covers written agreements, transparent budgets, contingency pots and fair pay for exhibitions, screenings and live events — without turning the group chat into a courtroom.

The Hard Drive Doesn’t Remember for You: Making a Project Archive People Can Use
Studio Practice

The Hard Drive Doesn’t Remember for You: Making a Project Archive People Can Use

You’ve taken the show down, paid the hire fee, and posted the thank-yous. Now the project needs a second life — not as a folder of mystery files, but as a working archive that future collaborators, funders and audiences can actually read. Here’s how we approach the unglamorous work of keeping a project alive after the private view.

Don’t Leave the Writing Until the Last Glass: A Case for Early Critics in Small UK Art
Opinion

Don’t Leave the Writing Until the Last Glass: A Case for Early Critics in Small UK Art

Small shows often treat arts writing as confetti: something thrown after the event has already happened. If we want better criticism around small UK art in 2026, writers need to be invited early, paid properly and given the materials to do the job.

Fold It, Post It, Pass It On: Making a Zine That Outlives the Launch Night
Studio Practice

Fold It, Post It, Pass It On: Making a Zine That Outlives the Launch Night

A zine can be the most portable, affordable and genuinely shared part of a cross-disciplinary project — if it survives the journey home. Here is a practical guide to format, paper, distribution and collaboration for print that keeps working after the event ends.

Opinion

Small Rooms, Big Nerve: What Pub Theatre Gets Right

The best risk management in UK culture happens above a pub, in a room with forty chairs and a ten-minute slot. Art festivals keep chasing scale. Pub theatre shows us how to chase nerve instead — and how to pay people while doing it.

Build the Cupboard Before the Shoot: A Case for UK Kit Libraries
Studio Practice

Build the Cupboard Before the Shoot: A Case for UK Kit Libraries

Small UK productions keep buying the same fake plants, vintage phones and spare tripods. A shared kit library is not just a storage solution — it is collaborative infrastructure. Here is how to start one without losing your nerve or your insurance cover.

Keep the Weird Bits: How to Write a Funding Bid That Still Sounds Like You
Opinion

Keep the Weird Bits: How to Write a Funding Bid That Still Sounds Like You

UK arts funding forms can flatten ambitious collaborative projects into jargon, but the answer is not to become a consultant. This opinion-led guide shows how to write a clearer application that keeps the artist's voice, with practical notes on narrative, budgets, access and collaboration evidence.

Beyond the Orbital: A Field Guide to Touring Small Work Across the UK
Studio Practice

Beyond the Orbital: A Field Guide to Touring Small Work Across the UK

A practical guide for UK artists and small media teams who want to take a film, sound piece or compact exhibition to regional venues without a major budget. It covers choosing the right rooms, budgeting honestly, local marketing and making each stop feel like a collaboration rather than a London export.

Turn It Up, Credit It Properly: Giving Gallery Sound the Headline It Earned
Opinion

Turn It Up, Credit It Properly: Giving Gallery Sound the Headline It Earned

Sound is often the first thing visitors feel in a gallery and the last thing on the credit list. This opinion piece argues that UK venues need to commission, budget and credit audio as headline work — not as invisible atmosphere — with practical notes on licensing and awkward rooms.

The Postcode Is the Plot: Building a Web Series That Could Only Happen Here
Studio Practice

The Postcode Is the Plot: Building a Web Series That Could Only Happen Here

A hyperlocal web series does not need a streaming budget — it needs a street, a corner shop and people who recognise both. This practical guide looks at how UK filmmakers are turning one postcode into six minutes of fiction, from casting non-actors to screening nights in the places that made the story.

Shop Windows, Open Doors: Making Art in Britain’s Vacant Retail Units
Opinion

Shop Windows, Open Doors: Making Art in Britain’s Vacant Retail Units

Empty shops are not just gaps in the high street — they are affordable, visible spaces where artists can test work in public. A practical field guide to negotiating with landlords, programming for local footfall and proving the value of temporary art venues in UK towns in 2026.

Frames of Reference: Getting Your Studio Work Onto a UK Cinema Screen
Studio Practice

Frames of Reference: Getting Your Studio Work Onto a UK Cinema Screen

Moving image can be an extension of your studio practice, not a translation of it. A beginner-friendly guide to storyboarding, filming process, building sound and getting your short work into UK festivals without losing the art along the way.

The Shared Studio Floor: A Practical Guide to Creative Partnerships That Actually Last
Studio Practice

The Shared Studio Floor: A Practical Guide to Creative Partnerships That Actually Last

Creative collaboration is less about instant chemistry and more about decent scaffolding. Drawing on the Gina Cross Projects studio model, here is a practical UK guide to building partnerships that stay ambitious, honest and flexible.

Show the Rough Cut: Why UK Arts Audiences Want the Messy Middle in 2026
Opinion

Show the Rough Cut: Why UK Arts Audiences Want the Messy Middle in 2026

Polished portfolios are fine, but they rarely tell us how the work got made. In 2026, UK audiences are gravitating towards studio diaries, rough cuts and honest process stories, and artists need ethical ways to let them in.